“This study estimates the effects of the COVID-19 crisis on the creative economy, which is comprised of industries such as film, advertising, and fashion as well as creative occupations such as musicians, artists, performers, and designers. We estimate losses in sales of goods and services, employment, and earnings for creative industries and creative occupations at the national, state, and metropolitan levels over the period of April 1 through July 31, 2020.”
The report “LOST ART: Measuring COVID-19’s devastating impact on America’s creative economy” by SofC Distinguished Scholar in Residence, Richard Florida and Colorado State University, LEAP Institute for the Arts, Faculty Member, Michael Seman, produced by Metropolitan Policy Program by Brookings Institution, quantified the impact of the COVID-19 pandemic on the creative arts industry of the United States over a period of four months.
The researchers state in the methology section – “We examine the creative economy across two dimensions. The first is the creative industries which produce goods and services relating to music, film, design, advertising, theater, and more. These industries are comprised of firms and establishments and include all employees whether they are in creative occupations or not (e.g., receptionists, accountants, graphic designers, and promoters at concert promotions companies). Additionally, graphic designers who are self-employed with their own practice or who freelance part time are also captured within the data defining the creative industries. Examining this part of the creative economy is referred to as taking an “industrial approach.” The second dimension is creative occupations, reflecting workers in creative jobs regardless of industry. Workers in this definition include, for example, graphic designers employed in creative industries, graphic designers employed in another industry like aerospace or insurance, self-employed graphic designers, a and graphic designers freelancing part time.”
Read the media release of the report via Brookings.edu